As 8th March approaches, there are several things you need to know about the International Women’s Day. One of the essential aspects is the color that you will be wearing during that day. Several colors are used, and every option marks a specific aspect. Let’s have a look at the colors of preference during the International Women’s Day.
Purple is considered as the primary color used in International Women’s Day. It is associated with constancy to a specific purpose, steadfastness, and loyalty. It also signifies bipartisanship and self-respect.
Although purple is used solely in most campaigns, it is also blended with a couple of other colors to signify a couple of different aspects of the campaign. This includes a blend of purple and green to represent traditional feminism and a blend of purple and yellow to show contemporary feminism.
Other shades are common in International Women’s Day. These colors are not necessarily official colors during the campaign, but their presence emphasizes different aspects related to women. These shades are as follows:
Black is one of the widely preferred colors when showing solidarity to a particular course. The first-ever campaign that considered black concerning women activism is the #MeToo campaign that was sending a statement against the abusive nature of most men.
Although it was not worn on 8th March last year, it still shows a great course towards aspects such as sexual harassment and discrimination that women go through in their respective professions.
Red is also common in most campaigns. It signifies the strength and power of a particular course. Therefore, whenever it is used during the International Women Day, it signifies that women have equal strength and power as men and deserve equal rights in every endeavor.
In the last campaign that involved red during the campaign dubbed ‘A Day Without a Woman.’ In the campaign, women were asked to wear red and post a photo on social media, share why they participate in voting, and include the hashtag #WomenPowerToThePolls. The reason behind the campaign was to call for support for women’s rights and equality worldwide.
White has been common in women’s campaigns. Ideally, it shows purity, which is the message that is sent across through its usage during International Women’s Day. Although this hue would be an ideal choice for a women’s campaign, it is no longer in use due to the controversy that comes along with defining purity. There are a lot of ideologies related to purity, based on several perspectives that would make it hard to define purity during such a campaign.
Every time you see green, the first thing that comes across your mind is environmental conservation. Well, it is a significant color during International Women’s Day as a sign of hope. Of course, the campaign for equality in women has a long way to go, despite the progress that it has shown lately. Therefore, the inclusion of green as part of the colors proves that there is hope for the course that has been put forward.
Pink was adopted during the 2018 International Women’s Day campaign. It represents love and compassion, and unapologetic feminism. According to a couple of views, it would not be a better choice since it shows stereotypes in color choice when it comes to color choices for both men and women. However, adopting it would not be a bad thing if it would show how unapologetic feminism you are on a day that is specifically set aside for women’s rights campaign. The choice of any color during a campaign has a significant effect on sending the right message across. However, the most significant setback would be how to use the shades to achieve its purpose. That’s why it is advisable to have a variety of products and different ways to handle the campaign.